I'm excited to finally share this business feature about cannabis cultivation and the economic impact of legalization. I started this project in December 2017; it is the culmination of many months of research, interviews and updates. Check it out on edmonton.com.
I was assigned a story about a Kickstarter campaign to support a local hospitality group's effort to open three separate concepts within the newly renovated Gibbard Block. Watching the campaign video, I was struck by a comment made by one of the owners: that they start all their projects with a neighbourhood rather than a concept. This idea intrigued me and inspired an infographic in the style of Canadian Business' "White Board" section. I wrote the text for the graphic, while my co-worker designed it.
Read the full story here.
Over the summer, a co-worker noticed more and more blacksmithing businesses popping up on social media. Though our team wondered if this was the result of shows like Forged in Fire, we resisted the urge to write another trend story and decided to write a how-to series that would guide potential entrepreneurs through the process of starting a hobby-based business.
Read the first part of the series here.
The Edmonton Made gift catalogue is back, and bigger than ever! This year we added three new product categories and decided to add mini features, effectively doubling the number of stories we told. Check out the online versions at the links below:
I was asked to revamp one of my Edmonton Made articles for Explore Edmonton's new website (which is gorgeous btw). The two EEDC programs may have different goals, but everyone loves a good story, so I decided to keep my business blurbs intact and simply shorten and narrow the intro. The resulting article was tighter and, in my opinion, stronger than the original. A good reminder that sometimes less is more.
I love a good trend story. While I enjoy helping business owners tell their story, it's nice to sink my teeth into something a little meatier every once in a while. This article focuses on the table top gaming and the proliferation of board game cafés in Edmonton.
Click here to read the story.