The Edmonton Made gift catalogue is back, and bigger than ever! This year we added three new product categories and decided to add mini features, effectively doubling the number of stories we told. Check out the online versions at the links below:
I was asked to revamp one of my Edmonton Made articles for Explore Edmonton's new website (which is gorgeous btw). The two EEDC programs may have different goals, but everyone loves a good story, so I decided to keep my business blurbs intact and simply shorten and narrow the intro. The resulting article was tighter and, in my opinion, stronger than the original. A good reminder that sometimes less is more.